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Cincinnati.com Voter Guide Bias

The voter guide available on Cincinnati.com is not a very useful tool at all. It seems like a good concept... give customized, specific information on the candidates and issues to people based on where they live. In my opinion it does more harm than good when the information presented is so incomplete.

The site suggests that you, "Try MyBallot, the easy way to an informed vote" and "See side-by-side comparisons on the issues." Unfortuntely, due to the lack of content, you are unable to do so.

On Issue 8, it describes the proposed amendment as "Salary Increases." This, without other information, implies that a yes vote will directly increase salaries. As many of you are aware, that is not the case. When you click on "compare on the issues" the site informs you that pro means yes and con means no.

In the section on council candidates just 13 of the 32 have pictures and and 14 of them have a one sentence description. The Cincinnati dealer pieced together pictures of 26 candidates here. For Wendell Young, the one sentence description reads, "Cincinnati City Council Candidate." The irony is, of course, that this applies to all of the rest of the candidates as well.

On the mayoral comparison page, located at this link, David Pepper's information is available in full. For Mark Mallory it reads, "Biographical information on this candidate is not yet available."

For fun, I decided to see how long it would take me to find the information on Mallory that they list for Pepper.

It took about 1 minute. Three links (provided below) provide the information. Two are on Mallory's campaign site, one is on the enquirer's site.

http://www.electmallory.com/contact.html

http://www.electmallory.com/accomplishments.html

http://news.enquirer.com/apps/pbcs.dll/article?AID=/20051016/EDIT03/510160305/1023

Almost all of the information was also in yesterday's enquirer on the front page of a section called "Your Vote '05."

It is possible that Mallory declined the opportunity to respond to questions specifically for the online voter guide. Even if this is the case, cincinnati.com probably should have taken the few extra seconds to include basic information about Mallory that is widely available.

Gannett, either intentionally or through neglect, is painting an incomplete picture of next week's election. They are tipping the scales in favor of the candidates with information provided and taking advantage of their position as a media giant to do so.

I am calling on Cincinnati.com to update this "voter guide" as soon as possible to give voters access to the information they deserve. If they can't do this in the next few days, they should remove the partial and misleading voter guide from their website. At the very least, the guide should include a disclaimer that acknowledges that the information presented is nowhere near complete or representative of the candidates or issues as a whole.

This link has been sent to the helpdesk and editor of Cincinnati.com. If they provide a response, or update/change the voter guide, I'll have it here.